Basic Brand refresh
A refresh that respects where you’ve been and gets you ready for what’s next.
You’ve got a brand. People recognise it. But maybe it’s feeling a little tired, inconsistent, or just not quite aligned with where your business is now. The Basic Brand Refresh is designed to tidy up and modernise what’s already working without starting from scratch. We keep the heart of your brand intact while tightening the visual system so everything feels sharper, more consistent and easier to use.
What's included
Visual Brand Audit
We review your current branding across digital and print to identify where things are working and where they’re falling short. Fonts, colours, logo usage, file formats, we look at it all.
Logo Refinement
We clean up your existing logo. This might include better spacing, simplified versions, or reformatting to ensure it works across different platforms and applications. (Note: this is not a logo redesign.)
Colour Palette & Typography Update
We’ll refine your colour system and update your fonts, choosing modern, accessible options that still align with your style. You’ll receive HEX, RGB and CMYK codes for consistency across platforms.
Updated Brand Sheet (1-pager)
You’ll receive a one-page reference sheet with your updated logo, colours, fonts, and quick-use notes, perfect for sharing with staff or collaborators. If you don't already have a full brand guidelines, we can add that on!
Final File Delivery
We’ll supply all updated assets in multiple formats (PNG, JPEG, SVG, PDF) for digital and print use.
6-Month Check-In
A follow-up call six months after launch to see how your brand is performing, answer questions and ensure everything is working the way we envisioned.
Why This Works
Sometimes, your brand doesn’t need to be reinvented, it just needs to be cleaned up, clarified and brought into alignment with where you’re at now. This refresh gives you a more confident, professional look while keeping the equity you’ve already built.
WHAT IT DOESN'T INCLUDE:
- New logo design or full identity build
- Mission, values, or business strategy development
- Target audience or competitor analysis
- Messaging or copywriting work (e.g. tagline or tone of voice)
- Canva templates (but can be added)
- Full brand guidelines (available as an upgrade)
- Photography or visual style direction
- Persona development
- Brand voice or positioning strategy
If you’re looking for more than a visual tidy-up, our Premium Brand Package may be a better fit. We’re happy to guide you toward the right option.
PERFECT FOR:
Established brands that need an update, not a full rebrand. Think a recognisable logo, some business growth or direction change, or inconsistent visuals across platforms.
